Going back to our #regeneration #theme and going right along with our #energy theme we are fortunate to have Mr Swap Chain himself the founder of the Global Fashion Exchange. The sustainable solution finding, good vibe imparting @mrpatrickduffy for an interview (cut in 3 parts for IGTV rules). We get into all kinds of wonderful ideas for a more circular economy and a sustainable future with some solutions for those problems happening right now! So let’s get started! #globalfashionxchange #swapchain #giorgioarmani,#sustainablefashion,

 

hello everybody and welcome to a

00:03

little series of questions and today i

00:05

am very very

00:06

lucky to have mr patrick duffy with us

00:09

he is the founder of the global fashion

00:11

exchange

00:12

and the founder of swap chain and these

00:15

are very important resources for those

00:17

of us that really do care about

00:19

what's going on in the sustainable

00:20

fashion world in the regenerative

00:22

fashion this is the guy that starts it

00:25

all

00:26

and i'm lucky to have him here and to be

00:28

able to ask him a few questions and

00:29

we'll try not to take up too much of his

00:31

time but i hope that you enjoy

00:33

so hey patrick how are you hi it's so

00:36

nice to see you

00:37

i'm well thank you so much for having me

00:39

it's such an honor

00:40

it's an honor to have you sir thank you

00:43

for creating to do this from

00:44

gorgeous paradise yes we brought the

00:47

birds and the trees

00:49

for you so and everybody that's watching

00:51

so you can hear

00:52

little bees and birds in the background

00:54

that's all for you

00:56

thank you very much we appreciate it

00:57

especially those of us stuck in the

00:59

freezing cold

01:01

most of us yeah we might be a little bit

01:05

jealous i can't take credit for

01:08

creating it that's mother nature but i

01:10

curated that that's what that's what's

01:11

happening right

01:13

that is an important job yeah

01:17

all righty sir i'm going to get right

01:19

down to it because i have my questions

01:20

right here

01:21

all right if you are ready i'll just

01:23

start flinging them

01:25

okay all righty so something that i'm

01:28

curious about you do a lot of

01:30

uh global fashion exchange in the swap

01:32

chain and that means swapping clothing

01:34

my understanding of swapping

01:35

is an exchange of i'll give you these

01:38

clothes and you give me those clothes

01:40

we exchange them right there's also this

01:43

resale that's going on where lots of

01:46

brands and lots of people are doing

01:47

resale of their clothing

01:51

resale sites vintage sites all of that

01:54

kind of thing

01:55

is this somehow interconnected is it's

01:58

kind of the same thing or what's the

01:59

difference

02:00

oh it's a really good question um so

02:03

i'll break it down

02:04

um swapping essentially is uh

02:08

an act of exchange and almost like

02:11

bartering and trading

02:13

and so essentially if you're going to

02:16

technically swap something i would say

02:18

johnny i like your sweater maybe we swap

02:21

this shirt for that sweater that you're

02:23

wearing

02:24

in a very very basic form what i do with

02:27

swapping is a little bit different so we

02:29

turn swapping into

02:31

um an event or uh or

02:34

something where many people can

02:35

participate so i will bring

02:38

a few items to an event you'll bring a

02:40

few items to an event and we drop those

02:42

things

02:42

at a at a check-in desk and then those

02:45

items become

02:46

currency so there's a there's a currency

02:48

that gets created with swapping which is

02:50

based on the value

02:51

that we perceive for our items so when

02:54

you come to a swapping event

02:55

you drop three items i drop three items

02:58

we both get three tokens and we both get

03:00

to go into

03:01

um a living room um an area that we've

03:05

merchandised before we've yeah we've

03:07

created like um let me give some

03:08

examples uh madison square garden we did

03:10

a clothing swap at

03:11

federation square in milan and um

03:14

australia

03:15

uh where they do the oscar arrivals in

03:18

los angeles

03:19

um hotel suites with your friends so

03:22

essentially swapping is the act of

03:24

sharing and exchanging but there's no

03:26

monetary exchange

03:28

right the resale is essentially

03:31

what it sounds like so if you and i are

03:34

wanting to resell our shirts and our

03:36

sweaters what we potentially do

03:38

is um connect with an online sales site

03:41

or

03:43

or i could just sell it right to you so

03:44

essentially it's just taking something

03:46

that's been

03:47

used it's secondhand and you're

03:50

re-selling it or re-valuing it to

03:53

sell again so those are the two

03:54

different things so one has

03:56

swapping and exchanging has no actual

03:59

monetary

04:00

currency attached to it technically and

04:02

then the resale

04:03

is when you're taking something that's

04:05

used and

04:06

actually reselling it how'd i do

04:10

it's good i mean that now that explains

04:12

it for me because i was curious about

04:13

how the those swapping things were

04:15

okay let's say i brought in this sweater

04:18

and i just had that sweater

04:20

um my friend brought in a

04:24

zinnia suit

04:28

many tokens does he get how many tokens

04:29

do i get

04:31

well typically that's a very good

04:33

question so that actually asks

04:35

addresses the question of value and how

04:37

do we value things

04:39

so typically when i started global

04:42

fashion exchange we did

04:43

um something that was like a one-to-one

04:46

swap

04:47

so everybody would bring whatever items

04:50

they brought we usually say bring five

04:52

gently used items that you want to give

04:54

as a gift so that means that

04:57

you know hopefully that zanya suit is

04:59

still in condition and hopefully that

05:00

sweater is still in great condition

05:01

you're not bringing anything that you

05:02

would

05:03

you know our dire need of repair or

05:06

stain or

05:07

so you bring things that are in good

05:08

condition and when you drop them

05:10

typically it was like i said one to one

05:13

so your sweater would get one token and

05:14

his xenia suit would get one token

05:17

as we evolved what we started to

05:19

understand was that there may be

05:20

differences

05:21

in value or perceived value for things

05:24

and so

05:25

we started to create a system which

05:27

would allow swap hosts for instance if

05:30

you were a swap poster this person over

05:31

here was a small host

05:32

to say this is a luxury item and then

05:36

this is what you call a high street item

05:37

so then for instance you would come

05:39

and your high street sweater would go

05:42

you'd get one token for your high street

05:44

sweater which would then go

05:45

into the high street position in the

05:47

swap and the suit

05:49

potentially would get one token but it

05:51

goes into the suits position so then

05:53

you've created this currency where you

05:55

can have

05:55

one opportunity to take one high street

05:57

item and one

05:59

suiting item if that makes or a luxury

06:01

item

06:02

but what's been really interesting about

06:03

this whole conversation of value

06:05

is that like we how we value things

06:09

is is in a way a little bit messed up

06:13

because what i start to understand when

06:16

i would see people come to these

06:18

clothing swaps with a branded t-shirt

06:20

for instance

06:21

like let's say it says balenciaga all

06:24

across the front of the t-shirt

06:25

now we know that the t-shirt cost

06:28

thousand dollars

06:29

we know that it's sold in some boutiques

06:32

you know

06:32

in pair whatever the deal is but at the

06:35

core

06:36

it may be an organic cotton t-shirt but

06:38

at the core it's pretty

06:40

much just a t-shirt yeah it might be

06:42

made of some special materials i know

06:44

but

06:44

we're looking at okay is this t-shirt

06:46

really

06:48

a thousand dollars or are we paying for

06:49

the branding and marketing and all that

06:51

stuff that goes along with it

06:53

and some of the things that have

06:54

happened which have been quite funny

06:56

i'll just share some like behind the

06:57

scenes stories is people get very

06:58

attached

06:59

to the items that they feel are of super

07:03

high value like the blood saga t-shirts

07:05

or whatever it is

07:06

and they don't want to let go of those

07:07

things because they're they fear

07:09

that they're not going to find something

07:11

of equal value

07:12

aka a brand that they recognize and

07:14

equate as an equal value

07:16

in the clothing swap so over the years

07:19

that i've been doing it

07:20

and seeing all of this and hearing and

07:23

all of this happen

07:24

i started to develop a new way to kind

07:26

of assess value for things

07:28

and it's not based on a brand it's based

07:30

on quality and it's based on

07:33

how it's made it's based on how

07:35

sustainable the materials are

07:36

and now we're actually starting to look

07:38

at how um

07:40

its uh reuse strategy is involved in

07:43

that as well

07:43

so instead of looking at a label and

07:46

saying

07:46

that's a luxury t-shirt we say

07:50

that's where does this go does it go in

07:52

high quality or does it go in

07:54

you know high quality on the actual

07:58

quality of the item yeah correct

08:01

the original sale price of the item

08:04

correct yeah and i think that's what's

08:05

really been interesting about this is

08:07

that people

08:08

have been very as i said they've kind of

08:10

been misguided by the fact that

08:13

when they buy something sometimes in a

08:15

luxury

08:16

department store or luxury boutique

08:19

oftentimes the quality

08:20

actually isn't that high it's not as

08:22

high as an item that's actually made

08:24

by hand but sells in guatemala by an

08:27

artisan

08:28

for far less so it's been a very

08:30

interesting exercise to be able to

08:32

educate people on

08:34

quality and and how that interlinks

08:37

with value because also donnie like

08:41

if um if something you may drip

08:44

drop off i may drop off this shirt but

08:47

or you and i may be

08:48

at a swap in a swapping event and you

08:50

may look at my shirt and say that's a

08:51

nice shirt

08:52

but i don't want it this shirt has no

08:55

value

08:56

to you yeah so yeah

09:00

that has to be understood and that's

09:01

exactly right that also goes into the

09:03

sustainability of it if it's higher

09:05

quality

09:06

it lasts longer it's more sustainable

09:07

therefore it has more

09:09

intrinsic value correct because it lasts

09:13

you know the familial thing is not of a

09:15

very high

09:16

value in a clothing like okay

09:20

this is really nice but it dissolves in

09:23

water

09:24

right exactly great awesome fashion

09:27

you know and it's made of sugar and as

09:30

soon as it gets wet disappears

09:31

but you're like well you don't get a

09:34

token for that i'm sorry

09:37

or maybe you do because it's not as

09:39

harmful to the environment

09:40

yeah okay sure the environment and you

09:43

can use it in some way

09:44

sure yeah all right

09:48

thank you so we'll we'll move on uh that

09:50

was

09:51

interesting though

09:54

so uh the other thing is

09:58

you do this that actually answered part

10:00

of this question because

10:01

you don't have the shipping costs

10:03

involved with these things because

10:04

you're setting up actual events

10:06

where people go and do the swapping and

10:09

exchanges

10:10

at the places so there's no shipping

10:12

cost because that's some that's one of

10:13

the problems that you have with the

10:15

resale

10:16

you know part of things is you're

10:19

shipping it to this reseller

10:20

the reseller is then selling it to

10:22

somebody and shipping it back out

10:25

it's still probably marginally better i

10:27

would think than

10:29

the cost of energy and our

10:32

sustainability and our for our ecosystem

10:34

of

10:35

creating something new is much better

10:38

still

10:39

but you're lessening that and yeah with

10:42

the swapping

10:43

you've really come to a conclusion there

10:45

come to a really fine line

10:47

you don't have that problem either well

10:51

yes for the in-person events absolutely

10:53

correct and what's also great about is

10:55

it builds community

10:56

so you know so you have the idea that

10:59

you're sharing you're not only sharing

11:02

resources but we

11:03

also with the swapping events we share a

11:05

lot of information so valuable

11:06

information about

11:07

how your clothes are made where your

11:09

clothes are made with our partners from

11:10

fashion revolution

11:11

or what the material is made of or

11:14

what's the post-consumer effect on the

11:16

environment when you throw your clothing

11:17

away into

11:18

the into landfill so what happens to it

11:21

when it's

11:22

done how does that affect the

11:23

environment and all that kind of stuff

11:24

so

11:25

yes you're correct that there's no um

11:28

there's no waste that's created when

11:29

you're doing the event

11:30

i mean you could technically say that

11:33

people taking a car or a train whatever

11:35

to get there yes of course you could say

11:36

that but

11:38

no but we are now venturing into the

11:40

digital version of what we're doing with

11:41

global fashion exchange and swap chain

11:44

which is

11:44

we you will be able to in the very near

11:47

near near future

11:48

we're definitely having to we're

11:50

definitely taking a look at that good

11:51

thing

11:52

dhl green is our partner so we're

11:55

looking at how we can

11:56

absolutely minimize that to the the most

11:59

that we can

12:00

um but yes yes you're correct

12:03

okay i mean that's uh one of those deals

12:05

where

12:07

like for me i don't believe that there

12:10

is a way to get to

12:11

a complete zero

12:15

waste you know paradigm there

12:18

that doesn't exist there's always going

12:20

to be some form of waste there's going

12:21

to be some form of energy used

12:23

and we just are trying to move as

12:25

quickly as we can

12:26

towards using the renewables and

12:30

sustainable sources of energy

12:32

and doing those types of things but you

12:34

have to start

12:36

along that path you know if you ever

12:39

want to get there you can't just look at

12:40

it and go

12:41

well you know that's a great idea but it

12:44

still has this problem

12:46

right exactly yeah yeah okay but is it

12:49

a lot better than the actual problem

12:51

yeah yes then it's a step forward it's

12:53

in the right direction

12:54

let's take that step right it's like

12:58

we're getting there we're gonna have

13:00

electric planes before long

13:01

and we're gonna have those electric

13:03

planes powered by

13:04

sustainable energy which happens to be

13:07

this week's theme so

13:08

i have to put that in yeah i love it

13:11

yeah

13:12

no you're absolutely right all right so

13:14

let me see what i've got

13:16

question number three um

13:21

is the swapping idea part of a broader

13:23

move to a more

13:24

circular economy

13:27

yes yes yes yes um it's been funny

13:31

because i've been like

13:32

banging on about swapping for so long

13:34

and um

13:35

[Music]

13:37

finally i feel like people are are

13:40

they're not waking up to the idea of

13:41

swapping being a really great thing

13:43

because it's so funny when

13:45

when you attend one or you swap or you

13:47

share whether it's an event or just

13:49

us there's like this weird like

13:52

euphoric feeling that happens all the

13:55

time like without fail

13:57

and what's amazing about it is that is

13:59

kind of what's carried the

14:01

concept forward and drives my passion

14:03

for it is that

14:04

is the fact that you can really get

14:07

something

14:08

incredible and have a lot of fun and now

14:11

what's

14:12

amazing is in the bigger pictures before

14:14

when we were doing these swap events

14:17

it was really kind of separate from

14:20

retailers separate from you know

14:23

the fashion industry and it was kind of

14:26

i kind of felt like it's been pushed to

14:28

the side like oh that's a really great

14:29

marketing event or oh that's the swap

14:31

guy he's doing

14:32

you know something fun but brands and

14:34

companies were not really taking it

14:35

seriously

14:36

but i've had the vision for so long that

14:38

this is something that

14:39

actually can really benefit brands

14:42

benefit companies

14:43

not just from the ecological and social

14:46

standpoint

14:47

but from a monetary point of view as

14:48

well because if you can

14:51

for instance like we're starting to do

14:52

now put swapping inside of retailers as

14:55

we've done

14:56

what happens is it brings people who are

14:58

interested in that type of economy a

15:01

sharing economy or a circular economy

15:02

into your store

15:03

and you're starting to then work with

15:06

people who are

15:07

interested in swapping reselling

15:10

renting all of these different types of

15:12

circular economy activities

15:14

which is amazing because when you do

15:16

swapping sharing

15:17

renting leasing whatever those things

15:19

are the dramatic decrease to the

15:21

environment

15:22

is huge but what people are now just

15:25

starting to understand

15:26

is that those are actually monetizable

15:28

actions

15:29

in most cases so you can rent

15:32

you can lease and you can take one

15:35

garment or one item

15:36

and you can transact that item over and

15:38

over and over and over in a retail

15:40

setting and i think for before covid

15:44

before all of this kind of

15:45

conflama happened i don't think people

15:47

were really

15:49

ready to kind of take that on in

15:51

incorporating that

15:52

into a retail landscape but you know

15:55

looking at the silver lining from this

15:57

devastation that's been happening

15:59

is now retailers and brands are starting

16:02

to say well

16:03

we've we have to change we have to

16:06

innovate we have to do something

16:08

and um and i'm just so happy that they

16:10

have

16:11

now seen that swapping and sharing can

16:13

be an integral part of their business

16:15

um their business yeah so yeah because

16:18

it is

16:19

at the end of the day always going to be

16:22

follow the money

16:23

yeah it is people are people

16:26

people are not going to change they're

16:28

going to stay this way follow the money

16:30

find a way to use that to our advantage

16:34

ecologically though this is my thing so

16:38

i love the fact that if they're coming

16:39

to you there

16:40

and realizing okay well there is a

16:41

possibility to make well this is

16:43

something we should be looking into in

16:44

doing and putting into practice more

16:47

great yeah some somebody had written to

16:51

me

16:52

that you know the devastation is so

16:54

great here

16:56

and there's nothing you can really do

16:57

about it it's like punching a knife

17:01

and i was like that's kind of a tragic

17:04

way to look at it

17:05

like what about thinking about stop

17:06

punching the knife

17:08

and find a way to redirect that tool

17:12

to something that's more useful i think

17:14

that's what you're doing

17:15

you're moving the knife you're like okay

17:17

here we go

17:18

the knife great they're great tools

17:20

let's use it for this

17:22

yeah exactly creating that circular

17:24

economy whether they

17:26

really realize it or not

17:30

yeah yeah perfect they've been doing it

17:32

to us for ages right

17:34

but i you know i come from like a

17:36

marketing and hospitality background

17:38

so i really understand that you need to

17:39

feel good things need to be sexy

17:41

whatever sexy means you know it just you

17:43

know it needs to

17:44

appeal you need to have that feel appeal

17:47

for anything for any

17:48

even if it's fast fashion that you're

17:50

trying to sell i hope you're not trying

17:51

to sell that but you see my point

17:53

it has to have that it has to have that

17:56

feeling to it and so i think

17:58

that's one thing that i i think i'm i'm

18:01

okay i'm pretty good at

18:02

actually is understanding how to make

18:05

this appealing to not only the consumers

18:08

but now

18:09

to the brands and part of that happens

18:11

to be with

18:12

the cache there you go brilliant

18:16

okay i love it

18:21

let me see here what else do we got um

18:24

oh you know what i have to say this

18:25

because it just goes to exactly on it

18:28

bizarre just put out a thing that said

18:30

you know is

18:31

sustainable fashion taking all the fun

18:35

out of fashion and

18:39

we're like no absolutely not

18:42

i think it's to me it's the opposite to

18:45

me

18:45

it creates individuality which is the

18:47

most fun thing that there is

18:49

being able to go in and find the vintage

18:51

pieces the older pieces the things that

18:53

people have had in their closet for ages

18:54

that they want to come in and swap at

18:56

one of those events

18:57

and you pick that up and individualize

18:59

it and it works for you

19:01

and your style creating your style

19:04

in that way that is a euphoric feeling

19:07

now you do feel better about yourself

19:09

you're like it's not

19:10

making it boring this is fantastic

19:13

yeah and it's boring is everybody

19:15

looking the same yeah because they all

19:17

have to have the same shoes and they all

19:19

everybody goes and buys the same skirt

19:22

and everybody goes and buys the same hat

19:24

and the same

19:26

yeah that's boring and it gives it it

19:28

gives opportunity to be able to tell the

19:30

stories of the people that make the

19:31

clothing

19:32

the people that make the hands that

19:34

actually make it to me that's more

19:35

that's really exciting and like

19:37

if we're looking at clothing and where

19:40

it comes from and how it was made and

19:41

the

19:42

you know remake is one of my favorite

19:44

organizations i actually bear in black

19:46

and they have this amazing statistic

19:47

that

19:47

i think it's 160 hands touch your

19:49

clothing

19:50

before it go from creation to the sales

19:53

for 100

19:54

hands imagine if you knew who all those

19:56

people were and imagine if you knew the

19:58

lives of all those people and what was

19:59

happening to them like

20:00

to me it makes it more enriching it

20:03

makes it

20:03

more beautiful it makes me more

20:05

connected to my clothing

20:07

it makes it more exciting and especially

20:09

when you have

20:11

like all the knowledge and information

20:13

about the culture

20:15

whether it comes from africa or vietnam

20:17

or latin america or harlem

20:18

or munich wherever those things are made

20:21

i think it makes it more exciting as

20:23

opposed to kind of being

20:25

the lamp to the fashion slaughter so to

20:32

speak

20:34

i could not agree more i really could

20:36

not

20:38

having that i would what is the name of

20:40

that company again

20:41

that you said the number of people that

20:44

touch your clothing oh yeah it's called

20:48

uh remake and they're a globally known

20:50

organization they do advocacy work for

20:53

um the people that make our clothes and

20:56

they uh spearheaded the campaign called

20:59

pay up which was the campaign which was

21:01

so unbelievable

21:02

which actually when the um i'll just

21:04

show a little bit about it you know

21:06

was um when covet happened and uh

21:10

fast fashion retailers and retailers

21:12

canceled the orders

21:13

they were there on the front lines for

21:14

the garment worker and

21:16

that's still going on now unfortunately

21:19

yeah

21:20

we're in this for a year now but still

21:23

haven't been paid

21:25

yeah and primark is a perfect example i

21:27

actually turned down a job with one of

21:29

those companies

21:31

or legal reasons i'll not say which one

21:32

but

21:34

yeah i was like no sure

21:38

and that the ad the advocacy part of it

21:40

i think is also beautiful because it

21:42

also connects you to

21:44

your clothing so now i would say now as

21:47

opposed to

21:48

five years ago ten years ago people are

21:49

now walking into those brands

21:52

and saying well who made this

21:55

and why is it two dollars and is that

21:58

ethical and should i like i think

22:02

now more than ever consumers have woken

22:03

up which is awesome because consumers

22:05

have

22:06

a lot of power and they're in their

22:08

pocketbooks to be able to say

22:09

we're not going to be participating in

22:11

this and brands aren't listening which

22:14

is really great

22:15

it is finally and i i've said that for

22:18

a while also because it's something that

22:20

we know

22:21

like we are the ones eventually that

22:23

have the power follow the money we're

22:25

the ones that spend most of the money

22:27

you know i even i've had discussions

22:29

with people they're like oh but

22:31

it's just the rich that have all the

22:32

money actually you're like

22:34

they have it but because they have it

22:38

doesn't mean anything that's where you

22:40

will go back to your value statement and

22:42

assigning value to things

22:45

your three billion in the bank doesn't

22:46

mean anything to a company that

22:48

needs you to spend some of it yeah like

22:52

they need my five dollars that guy's not

22:54

spending five dollars he's saving all

22:56

his money he's got three billion

22:58

history billion means less than my five

23:00

dollars now to that company

23:03

you know it's like we are the ones with

23:05

the power in making the change the

23:06

consumers are the ones that are driving

23:08

this and i think that's fantastic and i

23:10

think that's where that euphoric feeling

23:11

that you talk about comes from

23:13

it is that your idea of doing the right

23:15

thing and doing something

23:16

good while having a little bit of fun

23:19

and having that community you're like

23:20

that makes you feel good yeah there's

23:23

that euphoria

23:24

well you're going to need that energy

23:26

it's going to be there

23:27

johnny i'm going to be honest i mean yes

23:30

you're right but i will tell you

23:31

there are some people that are purely in

23:33

it for what they're getting and that's

23:35

okay

23:35

i'm i'm all for it like girl if you're

23:38

gonna

23:39

you know what i mean if you're gonna

23:40

come in like ah like that's i

23:42

you know so i'm as long as whatever

23:44

we're euphoric about

23:45

the positive impact on people and planet

23:47

who cares let's just keep doing it

23:50

let's just keep going that works for me

23:53

girl keep going

23:55

[Laughter]

24:00

there's been some i don't know like

24:03

we actually have some hilarious rule i'm

24:06

sorry

24:07

okay sorry no it was cutting out i was

24:10

just saying sorry i was gonna just share

24:11

a quick story about

24:12

oh i was just gonna share we've had

24:14

we've had to make rules because people

24:16

get real

24:17

um territorial over clothing so we have

24:20

to like start by saying like

24:22

you know this is a swap and you you

24:24

don't hoard and you can't take

24:25

everything and look at it and like be

24:27

nice to your neighbor

24:28

and like you know help them like it's so

24:30

funny because people get really like

24:32

like they're missing something but it's

24:35

all in in good fun

24:36

they just that's what they love it they

24:38

can't believe it

24:39

yeah i can't wait to be able to go to

24:42

one of these events

24:42

i think it sounds oh my gosh we're gonna

24:44

you're gonna be hosting them i'm gonna

24:46

you're gonna be doing these yeah i'll

24:47

absolutely host one let's make it happen

24:50

mark my words everybody watching this

24:52

video johnny is gonna be hosting swaps

24:54

and we're all gonna go

24:55

[Laughter]

24:58

i will be part of that solution i will

25:00

be more than happy to do that that'll

25:01

that's that's i love it

25:03

done done done swatching yeah yeah let's

25:06

do it man

25:09

when it's safe okay

25:12

donnie also one last thing it's also

25:16

amazing for parents

25:17

and who have kids so we just did this

25:19

one um

25:20

the economic impact of it is huge so we

25:22

just not just did it was last year at

25:24

this time

25:25

in bryant park and um we had a kids

25:28

section

25:29

and i was like why i haven't really done

25:31

too many kids swaps before then

25:34

but now i'm like this makes so much so

25:35

we love these

25:37

parents because everyone's closed and i

25:40

have

25:41

so many parents come up to me afterwards

25:42

and say this is

25:44

so smart you saved me one dad was in

25:47

tears

25:48

you saved me a thousand dollars because

25:50

kids clothes are so expensive and they

25:51

were out of them so quickly

25:53

so like eat not just the fun and the

25:55

excitement but the economic benefit to

25:57

people who have growing

25:58

families is also super huge so i want to

26:01

throw that out there and for kids that

26:02

is amazing as well because i

26:04

it's he's right they grow out of them so

26:06

fast they're often very very lightly

26:08

used

26:09

and then what are you supposed to do

26:10

with them you know you donate them

26:13

you try to give them away or whatever

26:15

but it is a huge economic expense

26:18

and you have to replace them all the

26:20

time you know and i mean it's a huge

26:21

thing

26:22

like that is brilliant for kids clothing

26:23

that's probably the best use for it or

26:26

one of anyway i love it that's right

26:29

you're gonna do that and then also you

26:31

can do you do

26:33

that you know what though that's why

26:36

community is so important

26:37

because the thing is is you can't just

26:39

like throw kids clothing out into the

26:40

ether and be like

26:41

am i going to get something from this no

26:43

that's why you create a community

26:45

right and so if you have a community and

26:46

you connect to a community of other

26:47

people that have kids

26:49

aha well then there's your there's your

26:51

stock your there's your intake or

26:53

there's your

26:54

kids next years of clothing and then

26:56

great thing is too is like you can get

26:58

the

26:58

kids involved and you can do upcycle

27:00

workshops so like

27:01

maybe the sleeves are just a little too

27:03

long or maybe your daughter wants to

27:05

have some sparkles or your son wants to

27:07

have some sparkles on it like whatever

27:08

so you can do

27:09

incorporate all those things and then

27:11

for kids at a very young age it's just

27:13

magical

27:14

to see them get so involved with the

27:16

actual creation process

27:18

their clothes rather than try it on and

27:20

wear it it's just

27:21

it's it's beautiful it's actually one of

27:23

my favorite things

27:24

yeah like the painful process my mother

27:26

went through taking me to jason penny to

27:28

pick out a pair of you know

27:29

slacks for sundays

27:34

there was no joy in that that was just

27:36

painful for all

27:40

uh-oh

27:44

are you still there sir i don't know

27:49

the background the best of both worlds

27:50

the background was better

27:52

before i have to say yeah that's true

27:55

batteries will be batteries and

27:57

sometimes they must be charged so

27:59

now we're back in bed with patrick

28:04

[Laughter]

28:08

my favorite place for the most important

28:10

interview i've ever done

28:12

every place

28:20

well it is the last question at least

28:23

we almost made it through

28:27

i mean we actually really kind of

28:29

covered all of my questions just you

28:30

were very informative with your answers

28:33

so you

28:33

you really covered everything but uh

28:36

you know the last one is just you know

28:38

the this desire for the sustainability

28:40

and these swapping events and the

28:43

leasing programs the you know

28:47

resale ideas and things

28:50

what do you think that that looks like

28:52

for our future is this something that

28:54

as new clothes

28:58

are produced more ethically and

28:59

sustainably and we understand and

29:01

there's transparency in that

29:04

that maybe all of these things kind of

29:07

move to the

29:08

side or is this part of our future uh

29:12

renting leasing that kind of thing

29:14

swapping all of it yeah

29:16

oh yeah for sure 100

29:20

so just real quick um if you go to the

29:23

circular fashion

29:24

summit.com we put a report out

29:28

um which actually talks about all of

29:30

this and what's really amazing about it

29:32

is that this report

29:34

revalues the fashion industry from the

29:36

3.2 trillion or whatever it was

29:39

to upwards of five and it's because

29:42

of the idea of swapping sharing renting

29:45

and leasing and essentially the fact

29:48

that

29:49

companies and brands people like you me

29:52

haven't really really realized that they

29:55

have been not optimizing

29:59

um their

30:03

utilities in which they should so like

30:05

when i say not

30:06

optimizing it means like it's kind of

30:09

like

30:09

let's use airbnb as an example yeah you

30:12

know

30:13

you travel a lot donnie i travel a lot

30:15

you have a house

30:16

let's say you're gone for three weeks

30:18

well your house is not being optimized

30:21

because you're traveling for three weeks

30:23

right so airbnb

30:24

figured out oh well the house

30:27

still can be used even though donnie's

30:29

not there

30:30

so let's take that and optimize it

30:34

and what we can do is then plug in the

30:36

sharing economy and then while donnie is

30:38

gone we can put the power of

30:41

sharing economy and into donny's hand

30:44

and he can actually rent his home and

30:47

his home can be utilized at no you know

30:51

negative effects to donnie hopefully and

30:54

donnie gets to make money on that well

30:56

that's actually using your home

30:58

twice or maybe three times in a month or

31:01

four times a month

31:02

so it's almost like you can consider it

31:04

like that so

31:06

yes i think brands are now starting to

31:07

really understand that

31:09

the optimization of wardrobing has not

31:12

really been happening

31:14

number one and number two that

31:17

it actually can be quite lucrative and

31:19

if brands

31:20

structure this like new kpi

31:23

into their business model they can be

31:25

quite successful so my

31:27

um colleague lorenzo who's the founder

31:30

of loblico

31:31

always gives this amazing example every

31:33

time i hear it blows my mind

31:35

about kpis and it is so simple so key

31:38

performance index or for people who

31:40

might not know what a kpi is it's what

31:41

these companies say

31:42

how they that's how they track their

31:44

success and their and

31:46

their sustainability success their money

31:47

success whatever that is okay

31:50

so let's look at the record industry so

31:52

kpi success for the record industry

31:55

20 years ago 30 years ago was dropping a

31:58

record and selling a million pieces of

32:00

plastic that was like

32:01

we got it we got a hit on our hands

32:02

right well those kpis have now changed

32:05

now it's spotify

32:06

so our focus has shifted away from

32:08

selling the piece of

32:09

pressed vinyl plastic to

32:12

500 million digital listens downloads

32:15

views whatever

32:16

that is so the kpi has has shifted

32:20

the kpis have not quite shifted for

32:23

fashion

32:23

and that's what the circular fashion

32:26

model

32:26

can do it shifts the kpis so we can

32:30

actually say

32:32

oh we can rent lease borrow remake

32:34

upcycle

32:37

and we can track and trace and monitor

32:40

and retarget every single step along the

32:43

way

32:43

so when xo fashion brands

32:47

sells even a new item from their store

32:50

they can understand or rent an item from

32:52

the store releases an item from their

32:54

store

32:54

or even swaps an item for the store they

32:56

can understand

32:58

what the customer is doing what the

33:00

client is doing with that and so then

33:02

they can

33:03

create membership models they can create

33:06

new ways for that garment or item to

33:09

perform

33:10

they can do repair classes they can do

33:12

all that kind of stuff because they've

33:13

optimized it yeah they could set up

33:16

something for someone like myself

33:19

who maybe doesn't want to deal with

33:23

packing all of my winter clothing

33:26

because it's part of my trip and i'm

33:29

going to say aruba and then back to

33:32

new york and then to paris

33:35

and then to bali all without going to

33:40

you know any other homes and you have to

33:42

pack everything

33:43

to take it with you and you're spending

33:45

all the money all of the travel

33:47

it's a pain in the butt to lug around

33:48

and there's nothing you can do about it

33:50

you're going to have to have those

33:52

things you need some sweaters you're

33:53

going to be in new york for three days

33:54

in the middle of winter it's

33:55

cold like you're going to need a big

33:57

coat but you're not going to need them

33:59

in those other places what if i could

34:00

just

34:01

lease that what if there was a service

34:03

that gave us a

34:05

you know kind of a food bank you know

34:08

you just

34:09

sign up to your thing you're like places

34:11

and forget

34:13

all of the extra travel and all of the

34:15

things that you

34:16

need to do all of the packing you're

34:18

like i've got my toiletries

34:21

in my one quart container bag in my

34:24

carry-on

34:26

and when i get to my hotel they will

34:29

have

34:30

my clothing that i've rented i leave it

34:32

there they pay just the two crowns

34:36

toothpaste toothbrush don't lease the

34:39

toothbrush though

34:40

your own toothbrush got it no no no have

34:43

your

34:44

let me ask

34:48

petra says don't lease a toothbrush have

34:49

your own um

34:51

johnny okay on the tables so

34:54

what is your favorite what is it one of

34:57

what doesn't have to be the favorite but

34:58

tell me one of the favorite brands that

35:00

you've ever

35:00

modeled before uh george armani

35:04

that's like my family okay so

35:08

god love jordan i think his birthday i

35:10

think we have the same birthday july

35:11

11th i believe so

35:13

if that's the case yes anyways imagine

35:17

that you have an account with giorgio

35:19

armani

35:20

anywhere in the world and it's a leasing

35:22

account or a rental account and you have

35:24

a subscription

35:25

anywhere in the world to be able to walk

35:27

in to the freezing cold milan because

35:29

you're going to be shooting the next

35:30

campaign

35:31

and you need a jacket to be warm so you

35:33

can go you can have you can call

35:36

the membership person and say you know

35:37

what have that jacket delivered

35:39

to my hotel i need it for a week i'm

35:40

going to rent it for a week great

35:42

oh shoot well i'm flying down to

35:45

cartagena

35:46

to shoot the campaign for spring and

35:49

it's gonna be really hot i don't need

35:50

that coat

35:51

let me connect with this brand down

35:53

there and i'm gonna have

35:55

a wardrobe set up for me there those

35:57

things can be those things are possible

35:59

but brands haven't thought about that

36:01

until now so you've been saying so you

36:04

have

36:04

i think and people like you and like me

36:08

are really starting to

36:09

rethink about yeah like for not just

36:12

with travel but like

36:13

what are the essentials what is it that

36:15

i actually need i have

36:16

as an example i have a lot of friends

36:17

that do rent the runway in new york city

36:20

and they are like hands down this is the

36:23

best thing

36:24

i've ever done because they've minimized

36:26

the

36:27

their actual closet so they've just

36:28

gotten rid of all the stuff that

36:30

they don't really want or need so they

36:32

whittled it down

36:33

and then they get to go to they uh they

36:36

get to go to either the online or the

36:38

in-store

36:39

and they have a membership and they just

36:40

have things cycling in and out and

36:42

it feeds their fashion um you know

36:46

addiction yeah to speak but you know

36:49

but it does it in a really you know kind

36:51

of sustainable

36:52

you know way there are some there are

36:55

some negative effects

36:56

and impacts because items need to be

36:58

cleaned and there are things like that

37:00

that

37:00

have to be think thought about um and i

37:03

think

37:03

now with the industry really driving

37:05

this direction they're really starting

37:06

to do um

37:08

product care in a more you know ethical

37:10

and sustainable way it's a long way to

37:12

go

37:12

but imagine well that's also it's going

37:15

to come

37:15

down as well to that design aspect it

37:18

all is going to have to start with the

37:19

design you're going to have to think

37:21

about

37:21

okay this garment is no longer going to

37:24

be utilized by a single person

37:26

and worn multiple times before it is

37:28

cleaned

37:29

and you know whatever these kinds of

37:32

things

37:33

so we need to make it out of a fabric

37:36

that can be cleaned differently that

37:38

works better that is more sustainable

37:40

that is more durable perhaps

37:42

they'll have to redesign these things

37:44

but you know as we're moving towards

37:46

that direction

37:47

like let's take those steps right let's

37:49

keep moving that direction

37:52

they will catch up they'll start doing

37:53

that and i think exactly that because

37:56

there is the market for it there is the

37:58

money behind it and they're going to

37:59

follow it

38:00

just that thing that's fantastic i

38:04

love that especially with incredible

38:06

people like you

38:07

talking about it like you're a huge

38:09

advocate and change maker and

38:11

incredible voice and and person in the

38:15

space

38:15

and so if somebody like you is doing it

38:18

odd

38:19

donnie's doing i'm doing it you know

38:20

what i mean like that's great

38:24

you started it

38:29

no but you see what i mean

38:36

thank you so much thank you i appreciate

38:39

all of your time

38:40

it was a lot more of your time than i

38:42

thought i was going to be taking but

38:44

i really do appreciate it it has been a

38:46

blast

38:47

a pleasure thank you i

38:50

hope to be able to speak to you again

38:52

soon regarding you know setting up these

38:54

new uh fashion exchanges that we'll be

38:58

doing in the future and

38:59

for all sorts of other things i actually

39:01

linked

39:02

the circular fashion uh

39:07

reporting yeah onto the

39:11

post that i had the other day oh great

39:13

article that i wrote so it's actually

39:14

linked there if you guys

39:16

don't know where to find it go to my

39:19

link and bio thing

39:20

click on latest for sustainability and

39:22

it's there you'll find it right there

39:24

so along with other resources as well

39:27

along these same lines

39:28

but all of the information that's out

39:31

there that keeps this moving forward is

39:33

i think fantastic it's free take it

39:36

everybody run with it go

39:38

let's do it right yes of course

39:41

yes open source that yep yeah yeah

39:43

please

39:43

[Laughter]

39:46

sorry for sparing sorry for swearing

39:49

i won't edit that out either okay

39:51

[Laughter]

39:54

i love it everything everything stays in

39:58

can i have a picture can we do a little

40:00

pic oh sure buddy

40:05

hey what's up awesome okay

40:10

oh that's fun all right take care

40:14

thank you so much bye everybody have a

40:16

great day and we'll see you on this in

40:17

the swap

40:18

so opportunity land so opportunities

English (auto-generated)