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Donny Lewis - Logo Icon.png

DONNY LEWIS DOMICILE DIARIES

 
Going back to our #regeneration #theme and going right along with our #energy theme we are fortunate to have Mr Swap Chain himself the founder of the Global Fashion Exchange. The sustainable solution finding, good vibe imparting @mrpatrickduffy for an interview (cut in 3 parts for IGTV rules). We get into all kinds of wonderful ideas for a more circular economy and a sustainable future with some solutions for those problems happening right now! So let’s get started! #globalfashionxchange #swapchain #giorgioarmani,#sustainablefashion,

 

hello everybody and welcome to a

00:03

little series of questions and today i

00:05

am very very

00:06

lucky to have mr patrick duffy with us

00:09

he is the founder of the global fashion

00:11

exchange

00:12

and the founder of swap chain and these

00:15

are very important resources for those

00:17

of us that really do care about

00:19

what's going on in the sustainable

00:20

fashion world in the regenerative

00:22

fashion this is the guy that starts it

00:25

all

00:26

and i'm lucky to have him here and to be

00:28

able to ask him a few questions and

00:29

we'll try not to take up too much of his

00:31

time but i hope that you enjoy

00:33

so hey patrick how are you hi it's so

00:36

nice to see you

00:37

i'm well thank you so much for having me

00:39

it's such an honor

00:40

it's an honor to have you sir thank you

00:43

for creating to do this from

00:44

gorgeous paradise yes we brought the

00:47

birds and the trees

00:49

for you so and everybody that's watching

00:51

so you can hear

00:52

little bees and birds in the background

00:54

that's all for you

00:56

thank you very much we appreciate it

00:57

especially those of us stuck in the

00:59

freezing cold

01:01

most of us yeah we might be a little bit

01:05

jealous i can't take credit for

01:08

creating it that's mother nature but i

01:10

curated that that's what that's what's

01:11

happening right

01:13

that is an important job yeah

01:17

all righty sir i'm going to get right

01:19

down to it because i have my questions

01:20

right here

01:21

all right if you are ready i'll just

01:23

start flinging them

01:25

okay all righty so something that i'm

01:28

curious about you do a lot of

01:30

uh global fashion exchange in the swap

01:32

chain and that means swapping clothing

01:34

my understanding of swapping

01:35

is an exchange of i'll give you these

01:38

clothes and you give me those clothes

01:40

we exchange them right there's also this

01:43

resale that's going on where lots of

01:46

brands and lots of people are doing

01:47

resale of their clothing

01:51

resale sites vintage sites all of that

01:54

kind of thing

01:55

is this somehow interconnected is it's

01:58

kind of the same thing or what's the

01:59

difference

02:00

oh it's a really good question um so

02:03

i'll break it down

02:04

um swapping essentially is uh

02:08

an act of exchange and almost like

02:11

bartering and trading

02:13

and so essentially if you're going to

02:16

technically swap something i would say

02:18

johnny i like your sweater maybe we swap

02:21

this shirt for that sweater that you're

02:23

wearing

02:24

in a very very basic form what i do with

02:27

swapping is a little bit different so we

02:29

turn swapping into

02:31

um an event or uh or

02:34

something where many people can

02:35

participate so i will bring

02:38

a few items to an event you'll bring a

02:40

few items to an event and we drop those

02:42

things

02:42

at a at a check-in desk and then those

02:45

items become

02:46

currency so there's a there's a currency

02:48

that gets created with swapping which is

02:50

based on the value

02:51

that we perceive for our items so when

02:54

you come to a swapping event

02:55

you drop three items i drop three items

02:58

we both get three tokens and we both get

03:00

to go into

03:01

um a living room um an area that we've

03:05

merchandised before we've yeah we've

03:07

created like um let me give some

03:08

examples uh madison square garden we did

03:10

a clothing swap at

03:11

federation square in milan and um

03:14

australia

03:15

uh where they do the oscar arrivals in

03:18

los angeles

03:19

um hotel suites with your friends so

03:22

essentially swapping is the act of

03:24

sharing and exchanging but there's no

03:26

monetary exchange

03:28

right the resale is essentially

03:31

what it sounds like so if you and i are

03:34

wanting to resell our shirts and our

03:36

sweaters what we potentially do

03:38

is um connect with an online sales site

03:41

or

03:43

or i could just sell it right to you so

03:44

essentially it's just taking something

03:46

that's been

03:47

used it's secondhand and you're

03:50

re-selling it or re-valuing it to

03:53

sell again so those are the two

03:54

different things so one has

03:56

swapping and exchanging has no actual

03:59

monetary

04:00

currency attached to it technically and

04:02

then the resale

04:03

is when you're taking something that's

04:05

used and

04:06

actually reselling it how'd i do

04:10

it's good i mean that now that explains

04:12

it for me because i was curious about

04:13

how the those swapping things were

04:15

okay let's say i brought in this sweater

04:18

and i just had that sweater

04:20

um my friend brought in a

04:24

zinnia suit

04:28

many tokens does he get how many tokens

04:29

do i get

04:31

well typically that's a very good

04:33

question so that actually asks

04:35

addresses the question of value and how

04:37

do we value things

04:39

so typically when i started global

04:42

fashion exchange we did

04:43

um something that was like a one-to-one

04:46

swap

04:47

so everybody would bring whatever items

04:50

they brought we usually say bring five

04:52

gently used items that you want to give

04:54

as a gift so that means that

04:57

you know hopefully that zanya suit is

04:59

still in condition and hopefully that

05:00

sweater is still in great condition

05:01

you're not bringing anything that you

05:02

would

05:03

you know our dire need of repair or

05:06

stain or

05:07

so you bring things that are in good

05:08

condition and when you drop them

05:10

typically it was like i said one to one

05:13

so your sweater would get one token and

05:14

his xenia suit would get one token

05:17

as we evolved what we started to

05:19

understand was that there may be

05:20

differences

05:21

in value or perceived value for things

05:24

and so

05:25

we started to create a system which

05:27

would allow swap hosts for instance if

05:30

you were a swap poster this person over

05:31

here was a small host

05:32

to say this is a luxury item and then

05:36

this is what you call a high street item

05:37

so then for instance you would come

05:39

and your high street sweater would go

05:42

you'd get one token for your high street

05:44

sweater which would then go

05:45

into the high street position in the

05:47

swap and the suit

05:49

potentially would get one token but it

05:51

goes into the suits position so then

05:53

you've created this currency where you

05:55

can have

05:55

one opportunity to take one high street

05:57

item and one

05:59

suiting item if that makes or a luxury

06:01

item

06:02

but what's been really interesting about

06:03

this whole conversation of value

06:05

is that like we how we value things

06:09

is is in a way a little bit messed up

06:13

because what i start to understand when

06:16

i would see people come to these

06:18

clothing swaps with a branded t-shirt

06:20

for instance

06:21

like let's say it says balenciaga all

06:24

across the front of the t-shirt

06:25

now we know that the t-shirt cost

06:28

thousand dollars

06:29

we know that it's sold in some boutiques

06:32

you know

06:32

in pair whatever the deal is but at the

06:35

core

06:36

it may be an organic cotton t-shirt but

06:38

at the core it's pretty

06:40

much just a t-shirt yeah it might be

06:42

made of some special materials i know

06:44

but

06:44

we're looking at okay is this t-shirt

06:46

really

06:48

a thousand dollars or are we paying for

06:49

the branding and marketing and all that

06:51

stuff that goes along with it

06:53

and some of the things that have

06:54

happened which have been quite funny

06:56

i'll just share some like behind the

06:57

scenes stories is people get very

06:58

attached

06:59

to the items that they feel are of super

07:03

high value like the blood saga t-shirts

07:05

or whatever it is

07:06

and they don't want to let go of those

07:07

things because they're they fear

07:09

that they're not going to find something

07:11

of equal value

07:12

aka a brand that they recognize and

07:14

equate as an equal value

07:16

in the clothing swap so over the years

07:19

that i've been doing it

07:20

and seeing all of this and hearing and

07:23

all of this happen

07:24

i started to develop a new way to kind

07:26

of assess value for things

07:28

and it's not based on a brand it's based

07:30

on quality and it's based on

07:33

how it's made it's based on how

07:35

sustainable the materials are

07:36

and now we're actually starting to look

07:38

at how um

07:40

its uh reuse strategy is involved in

07:43

that as well

07:43

so instead of looking at a label and

07:46

saying

07:46

that's a luxury t-shirt we say

07:50

that's where does this go does it go in

07:52

high quality or does it go in

07:54

you know high quality on the actual

07:58

quality of the item yeah correct

08:01

the original sale price of the item

08:04

correct yeah and i think that's what's

08:05

really been interesting about this is

08:07

that people

08:08

have been very as i said they've kind of

08:10

been misguided by the fact that

08:13

when they buy something sometimes in a

08:15

luxury

08:16

department store or luxury boutique

08:19

oftentimes the quality

08:20

actually isn't that high it's not as

08:22

high as an item that's actually made

08:24

by hand but sells in guatemala by an

08:27

artisan

08:28

for far less so it's been a very

08:30

interesting exercise to be able to

08:32

educate people on

08:34

quality and and how that interlinks

08:37

with value because also donnie like

08:41

if um if something you may drip

08:44

drop off i may drop off this shirt but

08:47

or you and i may be

08:48

at a swap in a swapping event and you

08:50

may look at my shirt and say that's a

08:51

nice shirt

08:52

but i don't want it this shirt has no

08:55

value

08:56

to you yeah so yeah

09:00

that has to be understood and that's

09:01

exactly right that also goes into the

09:03

sustainability of it if it's higher

09:05

quality

09:06

it lasts longer it's more sustainable

09:07

therefore it has more

09:09

intrinsic value correct because it lasts

09:13

you know the familial thing is not of a

09:15

very high

09:16

value in a clothing like okay

09:20

this is really nice but it dissolves in

09:23

water

09:24

right exactly great awesome fashion

09:27

you know and it's made of sugar and as

09:30

soon as it gets wet disappears

09:31

but you're like well you don't get a

09:34

token for that i'm sorry

09:37

or maybe you do because it's not as

09:39

harmful to the environment

09:40

yeah okay sure the environment and you

09:43

can use it in some way

09:44

sure yeah all right

09:48

thank you so we'll we'll move on uh that

09:50

was

09:51

interesting though

09:54

so uh the other thing is

09:58

you do this that actually answered part

10:00

of this question because

10:01

you don't have the shipping costs

10:03

involved with these things because

10:04

you're setting up actual events

10:06

where people go and do the swapping and

10:09

exchanges

10:10

at the places so there's no shipping

10:12

cost because that's some that's one of

10:13

the problems that you have with the

10:15

resale

10:16

you know part of things is you're

10:19

shipping it to this reseller

10:20

the reseller is then selling it to

10:22

somebody and shipping it back out

10:25

it's still probably marginally better i

10:27

would think than

10:29

the cost of energy and our

10:32

sustainability and our for our ecosystem

10:34

of

10:35

creating something new is much better

10:38

still

10:39

but you're lessening that and yeah with

10:42

the swapping

10:43

you've really come to a conclusion there

10:45

come to a really fine line

10:47

you don't have that problem either well

10:51

yes for the in-person events absolutely

10:53

correct and what's also great about is

10:55

it builds community

10:56

so you know so you have the idea that

10:59

you're sharing you're not only sharing

11:02

resources but we

11:03

also with the swapping events we share a

11:05

lot of information so valuable

11:06

information about

11:07

how your clothes are made where your

11:09

clothes are made with our partners from

11:10

fashion revolution

11:11

or what the material is made of or

11:14

what's the post-consumer effect on the

11:16

environment when you throw your clothing

11:17

away into

11:18

the into landfill so what happens to it

11:21

when it's

11:22

done how does that affect the

11:23

environment and all that kind of stuff

11:24

so

11:25

yes you're correct that there's no um

11:28

there's no waste that's created when

11:29

you're doing the event

11:30

i mean you could technically say that

11:33

people taking a car or a train whatever

11:35

to get there yes of course you could say

11:36

that but

11:38

no but we are now venturing into the

11:40

digital version of what we're doing with

11:41

global fashion exchange and swap chain

11:44

which is

11:44

we you will be able to in the very near

11:47

near near future

11:48

we're definitely having to we're

11:50

definitely taking a look at that good

11:51

thing

11:52

dhl green is our partner so we're

11:55

looking at how we can

11:56

absolutely minimize that to the the most

11:59

that we can

12:00

um but yes yes you're correct

12:03

okay i mean that's uh one of those deals

12:05

where

12:07

like for me i don't believe that there

12:10

is a way to get to

12:11

a complete zero

12:15

waste you know paradigm there

12:18

that doesn't exist there's always going

12:20

to be some form of waste there's going

12:21

to be some form of energy used

12:23

and we just are trying to move as

12:25

quickly as we can

12:26

towards using the renewables and

12:30

sustainable sources of energy

12:32

and doing those types of things but you

12:34

have to start

12:36

along that path you know if you ever

12:39

want to get there you can't just look at

12:40

it and go

12:41

well you know that's a great idea but it

12:44

still has this problem

12:46

right exactly yeah yeah okay but is it

12:49

a lot better than the actual problem

12:51

yeah yes then it's a step forward it's

12:53

in the right direction

12:54

let's take that step right it's like

12:58

we're getting there we're gonna have

13:00

electric planes before long

13:01

and we're gonna have those electric

13:03

planes powered by

13:04

sustainable energy which happens to be

13:07

this week's theme so

13:08

i have to put that in yeah i love it

13:11

yeah

13:12

no you're absolutely right all right so

13:14

let me see what i've got

13:16

question number three um

13:21

is the swapping idea part of a broader

13:23

move to a more

13:24

circular economy

13:27

yes yes yes yes um it's been funny

13:31

because i've been like

13:32

banging on about swapping for so long

13:34

and um

13:35

[Music]

13:37

finally i feel like people are are

13:40

they're not waking up to the idea of

13:41

swapping being a really great thing

13:43

because it's so funny when

13:45

when you attend one or you swap or you

13:47

share whether it's an event or just

13:49

us there's like this weird like

13:52

euphoric feeling that happens all the

13:55

time like without fail

13:57

and what's amazing about it is that is

13:59

kind of what's carried the

14:01

concept forward and drives my passion

14:03

for it is that

14:04

is the fact that you can really get

14:07

something

14:08

incredible and have a lot of fun and now

14:11

what's

14:12

amazing is in the bigger pictures before

14:14

when we were doing these swap events

14:17

it was really kind of separate from

14:20

retailers separate from you know

14:23

the fashion industry and it was kind of

14:26

i kind of felt like it's been pushed to

14:28

the side like oh that's a really great

14:29

marketing event or oh that's the swap

14:31

guy he's doing

14:32

you know something fun but brands and

14:34

companies were not really taking it

14:35

seriously

14:36

but i've had the vision for so long that

14:38

this is something that

14:39

actually can really benefit brands

14:42

benefit companies

14:43

not just from the ecological and social

14:46

standpoint

14:47

but from a monetary point of view as

14:48

well because if you can

14:51

for instance like we're starting to do

14:52

now put swapping inside of retailers as

14:55

we've done

14:56

what happens is it brings people who are

14:58

interested in that type of economy a

15:01

sharing economy or a circular economy

15:02

into your store

15:03

and you're starting to then work with

15:06

people who are

15:07

interested in swapping reselling

15:10

renting all of these different types of

15:12

circular economy activities

15:14

which is amazing because when you do

15:16

swapping sharing

15:17

renting leasing whatever those things

15:19

are the dramatic decrease to the

15:21

environment

15:22

is huge but what people are now just

15:25

starting to understand

15:26

is that those are actually monetizable

15:28

actions

15:29

in most cases so you can rent

15:32

you can lease and you can take one

15:35

garment or one item

15:36

and you can transact that item over and

15:38

over and over and over in a retail

15:40

setting and i think for before covid

15:44

before all of this kind of

15:45

conflama happened i don't think people

15:47

were really

15:49

ready to kind of take that on in

15:51

incorporating that

15:52

into a retail landscape but you know

15:55

looking at the silver lining from this

15:57

devastation that's been happening

15:59

is now retailers and brands are starting

16:02

to say well

16:03

we've we have to change we have to

16:06

innovate we have to do something

16:08

and um and i'm just so happy that they

16:10

have

16:11

now seen that swapping and sharing can

16:13

be an integral part of their business

16:15

um their business yeah so yeah because

16:18

it is

16:19

at the end of the day always going to be

16:22

follow the money

16:23

yeah it is people are people

16:26

people are not going to change they're

16:28

going to stay this way follow the money

16:30

find a way to use that to our advantage

16:34

ecologically though this is my thing so

16:38

i love the fact that if they're coming

16:39

to you there

16:40

and realizing okay well there is a

16:41

possibility to make well this is

16:43

something we should be looking into in

16:44

doing and putting into practice more

16:47

great yeah some somebody had written to

16:51

me

16:52

that you know the devastation is so

16:54

great here

16:56

and there's nothing you can really do

16:57

about it it's like punching a knife

17:01

and i was like that's kind of a tragic

17:04

way to look at it

17:05

like what about thinking about stop

17:06

punching the knife

17:08

and find a way to redirect that tool

17:12

to something that's more useful i think

17:14

that's what you're doing

17:15

you're moving the knife you're like okay

17:17

here we go

17:18

the knife great they're great tools

17:20

let's use it for this

17:22

yeah exactly creating that circular

17:24

economy whether they

17:26

really realize it or not

17:30

yeah yeah perfect they've been doing it

17:32

to us for ages right

17:34

but i you know i come from like a

17:36

marketing and hospitality background

17:38

so i really understand that you need to

17:39

feel good things need to be sexy

17:41

whatever sexy means you know it just you

17:43

know it needs to

17:44

appeal you need to have that feel appeal

17:47

for anything for any

17:48

even if it's fast fashion that you're

17:50

trying to sell i hope you're not trying

17:51

to sell that but you see my point

17:53

it has to have that it has to have that

17:56

feeling to it and so i think

17:58

that's one thing that i i think i'm i'm

18:01

okay i'm pretty good at

18:02

actually is understanding how to make

18:05

this appealing to not only the consumers

18:08

but now

18:09

to the brands and part of that happens

18:11

to be with

18:12

the cache there you go brilliant

18:16

okay i love it

18:21

let me see here what else do we got um

18:24

oh you know what i have to say this

18:25

because it just goes to exactly on it

18:28

bizarre just put out a thing that said

18:30

you know is

18:31

sustainable fashion taking all the fun

18:35

out of fashion and

18:39

we're like no absolutely not

18:42

i think it's to me it's the opposite to

18:45

me

18:45

it creates individuality which is the

18:47

most fun thing that there is

18:49

being able to go in and find the vintage

18:51

pieces the older pieces the things that

18:53

people have had in their closet for ages

18:54

that they want to come in and swap at

18:56

one of those events

18:57

and you pick that up and individualize

18:59

it and it works for you

19:01

and your style creating your style

19:04

in that way that is a euphoric feeling

19:07

now you do feel better about yourself

19:09

you're like it's not

19:10

making it boring this is fantastic

19:13

yeah and it's boring is everybody

19:15

looking the same yeah because they all

19:17

have to have the same shoes and they all

19:19

everybody goes and buys the same skirt

19:22

and everybody goes and buys the same hat

19:24

and the same

19:26

yeah that's boring and it gives it it

19:28

gives opportunity to be able to tell the

19:30

stories of the people that make the

19:31

clothing

19:32

the people that make the hands that

19:34

actually make it to me that's more

19:35

that's really exciting and like

19:37

if we're looking at clothing and where

19:40

it comes from and how it was made and

19:41

the

19:42

you know remake is one of my favorite

19:44

organizations i actually bear in black

19:46

and they have this amazing statistic

19:47

that

19:47

i think it's 160 hands touch your

19:49

clothing

19:50

before it go from creation to the sales

19:53

for 100

19:54

hands imagine if you knew who all those

19:56

people were and imagine if you knew the

19:58

lives of all those people and what was

19:59

happening to them like

20:00

to me it makes it more enriching it

20:03

makes it

20:03

more beautiful it makes me more

20:05

connected to my clothing

20:07

it makes it more exciting and especially

20:09

when you have

20:11

like all the knowledge and information

20:13

about the culture

20:15

whether it comes from africa or vietnam

20:17

or latin america or harlem

20:18

or munich wherever those things are made

20:21

i think it makes it more exciting as

20:23

opposed to kind of being

20:25

the lamp to the fashion slaughter so to

20:32

speak

20:34

i could not agree more i really could

20:36

not

20:38

having that i would what is the name of

20:40

that company again

20:41

that you said the number of people that

20:44

touch your clothing oh yeah it's called

20:48

uh remake and they're a globally known

20:50

organization they do advocacy work for

20:53

um the people that make our clothes and

20:56

they uh spearheaded the campaign called

20:59

pay up which was the campaign which was

21:01

so unbelievable

21:02

which actually when the um i'll just

21:04

show a little bit about it you know

21:06

was um when covet happened and uh

21:10

fast fashion retailers and retailers

21:12

canceled the orders

21:13

they were there on the front lines for

21:14

the garment worker and

21:16

that's still going on now unfortunately

21:19

yeah

21:20

we're in this for a year now but still

21:23

haven't been paid

21:25

yeah and primark is a perfect example i

21:27

actually turned down a job with one of

21:29

those companies

21:31

or legal reasons i'll not say which one

21:32

but

21:34

yeah i was like no sure

21:38

and that the ad the advocacy part of it

21:40

i think is also beautiful because it

21:42

also connects you to

21:44

your clothing so now i would say now as

21:47

opposed to

21:48

five years ago ten years ago people are

21:49

now walking into those brands

21:52

and saying well who made this

21:55

and why is it two dollars and is that

21:58

ethical and should i like i think

22:02

now more than ever consumers have woken

22:03

up which is awesome because consumers

22:05

have

22:06

a lot of power and they're in their

22:08

pocketbooks to be able to say

22:09

we're not going to be participating in

22:11

this and brands aren't listening which

22:14

is really great

22:15

it is finally and i i've said that for

22:18

a while also because it's something that

22:20

we know

22:21

like we are the ones eventually that

22:23

have the power follow the money we're

22:25

the ones that spend most of the money

22:27

you know i even i've had discussions

22:29

with people they're like oh but

22:31

it's just the rich that have all the

22:32

money actually you're like

22:34

they have it but because they have it

22:38

doesn't mean anything that's where you

22:40

will go back to your value statement and

22:42

assigning value to things

22:45

your three billion in the bank doesn't

22:46

mean anything to a company that

22:48

needs you to spend some of it yeah like

22:52

they need my five dollars that guy's not

22:54

spending five dollars he's saving all

22:56

his money he's got three billion

22:58

history billion means less than my five

23:00

dollars now to that company

23:03

you know it's like we are the ones with

23:05

the power in making the change the

23:06

consumers are the ones that are driving

23:08

this and i think that's fantastic and i

23:10

think that's where that euphoric feeling

23:11

that you talk about comes from

23:13

it is that your idea of doing the right

23:15

thing and doing something

23:16

good while having a little bit of fun

23:19

and having that community you're like

23:20

that makes you feel good yeah there's

23:23

that euphoria

23:24

well you're going to need that energy

23:26

it's going to be there

23:27

johnny i'm going to be honest i mean yes

23:30

you're right but i will tell you

23:31

there are some people that are purely in

23:33

it for what they're getting and that's

23:35

okay

23:35

i'm i'm all for it like girl if you're

23:38

gonna

23:39

you know what i mean if you're gonna

23:40

come in like ah like that's i

23:42

you know so i'm as long as whatever

23:44

we're euphoric about

23:45

the positive impact on people and planet

23:47

who cares let's just keep doing it

23:50

let's just keep going that works for me

23:53

girl keep going

23:55

[Laughter]

24:00

there's been some i don't know like

24:03

we actually have some hilarious rule i'm

24:06

sorry

24:07

okay sorry no it was cutting out i was

24:10

just saying sorry i was gonna just share

24:11

a quick story about

24:12

oh i was just gonna share we've had

24:14

we've had to make rules because people

24:16

get real

24:17

um territorial over clothing so we have

24:20

to like start by saying like

24:22

you know this is a swap and you you

24:24

don't hoard and you can't take

24:25

everything and look at it and like be

24:27

nice to your neighbor

24:28

and like you know help them like it's so

24:30

funny because people get really like

24:32

like they're missing something but it's

24:35

all in in good fun

24:36

they just that's what they love it they

24:38

can't believe it

24:39

yeah i can't wait to be able to go to

24:42

one of these events

24:42

i think it sounds oh my gosh we're gonna

24:44

you're gonna be hosting them i'm gonna

24:46

you're gonna be doing these yeah i'll

24:47

absolutely host one let's make it happen

24:50

mark my words everybody watching this

24:52

video johnny is gonna be hosting swaps

24:54

and we're all gonna go

24:55

[Laughter]

24:58

i will be part of that solution i will

25:00

be more than happy to do that that'll

25:01

that's that's i love it

25:03

done done done swatching yeah yeah let's

25:06

do it man

25:09

when it's safe okay

25:12

donnie also one last thing it's also

25:16

amazing for parents

25:17

and who have kids so we just did this

25:19

one um

25:20

the economic impact of it is huge so we

25:22

just not just did it was last year at

25:24

this time

25:25

in bryant park and um we had a kids

25:28

section

25:29

and i was like why i haven't really done

25:31

too many kids swaps before then

25:34

but now i'm like this makes so much so

25:35

we love these

25:37

parents because everyone's closed and i

25:40

have

25:41

so many parents come up to me afterwards

25:42

and say this is

25:44

so smart you saved me one dad was in

25:47

tears

25:48

you saved me a thousand dollars because

25:50

kids clothes are so expensive and they

25:51

were out of them so quickly

25:53

so like eat not just the fun and the

25:55

excitement but the economic benefit to

25:57

people who have growing

25:58

families is also super huge so i want to

26:01

throw that out there and for kids that

26:02

is amazing as well because i

26:04

it's he's right they grow out of them so

26:06

fast they're often very very lightly

26:08

used

26:09

and then what are you supposed to do

26:10

with them you know you donate them

26:13

you try to give them away or whatever

26:15

but it is a huge economic expense

26:18

and you have to replace them all the

26:20

time you know and i mean it's a huge

26:21

thing

26:22

like that is brilliant for kids clothing

26:23

that's probably the best use for it or

26:26

one of anyway i love it that's right

26:29

you're gonna do that and then also you

26:31

can do you do

26:33

that you know what though that's why

26:36

community is so important

26:37

because the thing is is you can't just

26:39

like throw kids clothing out into the

26:40

ether and be like

26:41

am i going to get something from this no

26:43

that's why you create a community

26:45

right and so if you have a community and

26:46

you connect to a community of other

26:47

people that have kids

26:49

aha well then there's your there's your

26:51

stock your there's your intake or

26:53

there's your

26:54

kids next years of clothing and then

26:56

great thing is too is like you can get

26:58

the

26:58

kids involved and you can do upcycle

27:00

workshops so like

27:01

maybe the sleeves are just a little too

27:03

long or maybe your daughter wants to

27:05

have some sparkles or your son wants to

27:07

have some sparkles on it like whatever

27:08

so you can do

27:09

incorporate all those things and then

27:11

for kids at a very young age it's just

27:13

magical

27:14

to see them get so involved with the

27:16

actual creation process

27:18

their clothes rather than try it on and

27:20

wear it it's just

27:21

it's it's beautiful it's actually one of

27:23

my favorite things

27:24

yeah like the painful process my mother

27:26

went through taking me to jason penny to

27:28

pick out a pair of you know

27:29

slacks for sundays

27:34

there was no joy in that that was just

27:36

painful for all

27:40

uh-oh

27:44

are you still there sir i don't know

27:49

the background the best of both worlds

27:50

the background was better

27:52

before i have to say yeah that's true

27:55

batteries will be batteries and

27:57

sometimes they must be charged so

27:59

now we're back in bed with patrick

28:04

[Laughter]

28:08

my favorite place for the most important

28:10

interview i've ever done

28:12

every place

28:20

well it is the last question at least

28:23

we almost made it through

28:27

i mean we actually really kind of

28:29

covered all of my questions just you

28:30

were very informative with your answers

28:33

so you

28:33

you really covered everything but uh

28:36

you know the last one is just you know

28:38

the this desire for the sustainability

28:40

and these swapping events and the

28:43

leasing programs the you know

28:47

resale ideas and things

28:50

what do you think that that looks like

28:52

for our future is this something that

28:54

as new clothes

28:58

are produced more ethically and

28:59

sustainably and we understand and

29:01

there's transparency in that

29:04

that maybe all of these things kind of

29:07

move to the

29:08

side or is this part of our future uh

29:12

renting leasing that kind of thing

29:14

swapping all of it yeah

29:16

oh yeah for sure 100

29:20

so just real quick um if you go to the

29:23

circular fashion

29:24

summit.com we put a report out

29:28

um which actually talks about all of

29:30

this and what's really amazing about it

29:32

is that this report

29:34

revalues the fashion industry from the

29:36

3.2 trillion or whatever it was

29:39

to upwards of five and it's because

29:42

of the idea of swapping sharing renting

29:45

and leasing and essentially the fact

29:48

that

29:49

companies and brands people like you me

29:52

haven't really really realized that they

29:55

have been not optimizing

29:59

um their

30:03

utilities in which they should so like

30:05

when i say not

30:06

optimizing it means like it's kind of

30:09

like

30:09

let's use airbnb as an example yeah you

30:12

know

30:13

you travel a lot donnie i travel a lot

30:15

you have a house

30:16

let's say you're gone for three weeks

30:18

well your house is not being optimized

30:21

because you're traveling for three weeks

30:23

right so airbnb

30:24

figured out oh well the house

30:27

still can be used even though donnie's

30:29

not there

30:30

so let's take that and optimize it

30:34

and what we can do is then plug in the

30:36

sharing economy and then while donnie is

30:38

gone we can put the power of

30:41

sharing economy and into donny's hand

30:44

and he can actually rent his home and

30:47

his home can be utilized at no you know

30:51

negative effects to donnie hopefully and

30:54

donnie gets to make money on that well

30:56

that's actually using your home

30:58

twice or maybe three times in a month or

31:01

four times a month

31:02

so it's almost like you can consider it

31:04

like that so

31:06

yes i think brands are now starting to

31:07

really understand that

31:09

the optimization of wardrobing has not

31:12

really been happening

31:14

number one and number two that

31:17

it actually can be quite lucrative and

31:19

if brands

31:20

structure this like new kpi

31:23

into their business model they can be

31:25

quite successful so my

31:27

um colleague lorenzo who's the founder

31:30

of loblico

31:31

always gives this amazing example every

31:33

time i hear it blows my mind

31:35

about kpis and it is so simple so key

31:38

performance index or for people who

31:40

might not know what a kpi is it's what

31:41

these companies say

31:42

how they that's how they track their

31:44

success and their and

31:46

their sustainability success their money

31:47

success whatever that is okay

31:50

so let's look at the record industry so

31:52

kpi success for the record industry

31:55

20 years ago 30 years ago was dropping a

31:58

record and selling a million pieces of

32:00

plastic that was like

32:01

we got it we got a hit on our hands

32:02

right well those kpis have now changed

32:05

now it's spotify

32:06

so our focus has shifted away from

32:08

selling the piece of

32:09

pressed vinyl plastic to

32:12

500 million digital listens downloads

32:15

views whatever

32:16

that is so the kpi has has shifted

32:20

the kpis have not quite shifted for

32:23

fashion

32:23

and that's what the circular fashion

32:26

model

32:26

can do it shifts the kpis so we can

32:30

actually say

32:32

oh we can rent lease borrow remake

32:34

upcycle

32:37

and we can track and trace and monitor

32:40

and retarget every single step along the

32:43

way

32:43

so when xo fashion brands

32:47

sells even a new item from their store

32:50

they can understand or rent an item from

32:52

the store releases an item from their

32:54

store

32:54

or even swaps an item for the store they

32:56

can understand

32:58

what the customer is doing what the

33:00

client is doing with that and so then

33:02

they can

33:03

create membership models they can create

33:06

new ways for that garment or item to

33:09

perform

33:10

they can do repair classes they can do

33:12

all that kind of stuff because they've

33:13

optimized it yeah they could set up

33:16

something for someone like myself

33:19

who maybe doesn't want to deal with

33:23

packing all of my winter clothing

33:26

because it's part of my trip and i'm

33:29

going to say aruba and then back to

33:32

new york and then to paris

33:35

and then to bali all without going to

33:40

you know any other homes and you have to

33:42

pack everything

33:43

to take it with you and you're spending

33:45

all the money all of the travel

33:47

it's a pain in the butt to lug around

33:48

and there's nothing you can do about it

33:50

you're going to have to have those

33:52

things you need some sweaters you're

33:53

going to be in new york for three days

33:54

in the middle of winter it's

33:55

cold like you're going to need a big

33:57

coat but you're not going to need them

33:59

in those other places what if i could

34:00

just

34:01

lease that what if there was a service

34:03

that gave us a

34:05

you know kind of a food bank you know

34:08

you just

34:09

sign up to your thing you're like places

34:11

and forget

34:13

all of the extra travel and all of the

34:15

things that you

34:16

need to do all of the packing you're

34:18

like i've got my toiletries

34:21

in my one quart container bag in my

34:24

carry-on

34:26

and when i get to my hotel they will

34:29

have

34:30

my clothing that i've rented i leave it

34:32

there they pay just the two crowns

34:36

toothpaste toothbrush don't lease the

34:39

toothbrush though

34:40

your own toothbrush got it no no no have

34:43

your

34:44

let me ask

34:48

petra says don't lease a toothbrush have

34:49

your own um

34:51

johnny okay on the tables so

34:54

what is your favorite what is it one of

34:57

what doesn't have to be the favorite but

34:58

tell me one of the favorite brands that

35:00

you've ever

35:00

modeled before uh george armani

35:04

that's like my family okay so

35:08

god love jordan i think his birthday i

35:10

think we have the same birthday july

35:11

11th i believe so

35:13

if that's the case yes anyways imagine

35:17

that you have an account with giorgio

35:19

armani

35:20

anywhere in the world and it's a leasing

35:22

account or a rental account and you have

35:24

a subscription

35:25

anywhere in the world to be able to walk

35:27

in to the freezing cold milan because

35:29

you're going to be shooting the next

35:30

campaign

35:31

and you need a jacket to be warm so you

35:33

can go you can have you can call

35:36

the membership person and say you know

35:37

what have that jacket delivered

35:39

to my hotel i need it for a week i'm

35:40

going to rent it for a week great

35:42

oh shoot well i'm flying down to

35:45

cartagena

35:46

to shoot the campaign for spring and

35:49

it's gonna be really hot i don't need

35:50

that coat

35:51

let me connect with this brand down

35:53

there and i'm gonna have

35:55

a wardrobe set up for me there those

35:57

things can be those things are possible

35:59

but brands haven't thought about that

36:01

until now so you've been saying so you

36:04

have

36:04

i think and people like you and like me

36:08

are really starting to

36:09

rethink about yeah like for not just

36:12

with travel but like

36:13

what are the essentials what is it that

36:15

i actually need i have

36:16

as an example i have a lot of friends

36:17

that do rent the runway in new york city

36:20

and they are like hands down this is the

36:23

best thing

36:24

i've ever done because they've minimized

36:26

the

36:27

their actual closet so they've just

36:28

gotten rid of all the stuff that

36:30

they don't really want or need so they

36:32

whittled it down

36:33

and then they get to go to they uh they

36:36

get to go to either the online or the

36:38

in-store

36:39

and they have a membership and they just

36:40

have things cycling in and out and

36:42

it feeds their fashion um you know

36:46

addiction yeah to speak but you know

36:49

but it does it in a really you know kind

36:51

of sustainable

36:52

you know way there are some there are

36:55

some negative effects

36:56

and impacts because items need to be

36:58

cleaned and there are things like that

37:00

that

37:00

have to be think thought about um and i

37:03

think

37:03

now with the industry really driving

37:05

this direction they're really starting

37:06

to do um

37:08

product care in a more you know ethical

37:10

and sustainable way it's a long way to

37:12

go

37:12

but imagine well that's also it's going

37:15

to come

37:15

down as well to that design aspect it

37:18

all is going to have to start with the

37:19

design you're going to have to think

37:21

about

37:21

okay this garment is no longer going to

37:24

be utilized by a single person

37:26

and worn multiple times before it is

37:28

cleaned

37:29

and you know whatever these kinds of

37:32

things

37:33

so we need to make it out of a fabric

37:36

that can be cleaned differently that

37:38

works better that is more sustainable

37:40

that is more durable perhaps

37:42

they'll have to redesign these things

37:44

but you know as we're moving towards

37:46

that direction

37:47

like let's take those steps right let's

37:49

keep moving that direction

37:52

they will catch up they'll start doing

37:53

that and i think exactly that because

37:56

there is the market for it there is the

37:58

money behind it and they're going to

37:59

follow it

38:00

just that thing that's fantastic i

38:04

love that especially with incredible

38:06

people like you

38:07

talking about it like you're a huge

38:09

advocate and change maker and

38:11

incredible voice and and person in the

38:15

space

38:15

and so if somebody like you is doing it

38:18

odd

38:19

donnie's doing i'm doing it you know

38:20

what i mean like that's great

38:24

you started it

38:29

no but you see what i mean

38:36

thank you so much thank you i appreciate

38:39

all of your time

38:40

it was a lot more of your time than i

38:42

thought i was going to be taking but

38:44

i really do appreciate it it has been a

38:46

blast

38:47

a pleasure thank you i

38:50

hope to be able to speak to you again

38:52

soon regarding you know setting up these

38:54

new uh fashion exchanges that we'll be

38:58

doing in the future and

38:59

for all sorts of other things i actually

39:01

linked

39:02

the circular fashion uh

39:07

reporting yeah onto the

39:11

post that i had the other day oh great

39:13

article that i wrote so it's actually

39:14

linked there if you guys

39:16

don't know where to find it go to my

39:19

link and bio thing

39:20

click on latest for sustainability and

39:22

it's there you'll find it right there

39:24

so along with other resources as well

39:27

along these same lines

39:28

but all of the information that's out

39:31

there that keeps this moving forward is

39:33

i think fantastic it's free take it

39:36

everybody run with it go

39:38

let's do it right yes of course

39:41

yes open source that yep yeah yeah

39:43

please

39:43

[Laughter]

39:46

sorry for sparing sorry for swearing

39:49

i won't edit that out either okay

39:51

[Laughter]

39:54

i love it everything everything stays in

39:58

can i have a picture can we do a little

40:00

pic oh sure buddy

40:05

hey what's up awesome okay

40:10

oh that's fun all right take care

40:14

thank you so much bye everybody have a

40:16

great day and we'll see you on this in

40:17

the swap

40:18

so opportunity land so opportunities

English (auto-generated)

 
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So much good news to share! So many ways we can all make our world better, even with the current pandemic we find that there are some many wonderful things we are all learning or remembering about the love in humanity.  
 
What does doing our best really mean, for society, for industry, for individuals? Looking back throughout history to see some things that get a bad wrap now as possible mistakes but were simply people doing their best with what they knew at the time.  
 
My hope is that we begin to realize that we just need to accept the differences and celebrate the sameness. Not only individually but throughout all levels of out existence.  
 
You cannot control how others will behave, so don’t worry about that. Do your best, and control what you can. 
 
Talking 'bout some expectations. To paraphrase the Tracy Chapman song. I have a belief that expectations ruin everything they touch. It sets you up for unhappiness.
 
Some thoughts on being against something out of a reactionary state instead of calm state. When you can catch yourself being resistant just for the sake of being resistant, you cut yourself off from possibilities. 
 
This episode of Domicile Diaries, covers what I have been doing on Instagram. It touches on the "themes" that are covered on that platform and why. It also deals with the theme of this week which has been the Sea/Oceans  
 
Domicile Diaries episode 12 luxury week. What luxury means to me and how I feel we can all achieve a luxurious life. The role gratitude plays in our minds in the attainment of a luxurious life. Is luxury only exclusivity? Is luxury individuality? Does it come from precious or exotic materials? If your wardrobe is filled with only Louis Vuitton, Chanel, Gucci, and you only wear Bulgari jewelry does that mean you live a luxurious life? These are the types of questions we answer here.

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DONNY LEWIS TOP MODEL ADVICE

 
Episode 1 of model advice, giving an introduction to a career in modelling. 
 
Episode 2 of model advice, takes us through being a Part time model and the steps you will need to take, as well as a traditional career path approach to modelling, along with the social media influencer model direction. 
 
Episode 3 of model advice, takes us through the beginning steps to starting a career.